Founded in Kuwait in 1964, Americana Restaurants has grown over five decades to become the region’s standout operator of iconic global restaurant brands.
Between 1964 and 2016, we diversified our franchise partnerships to include KFC in 1973, Pizza Hut in 1979, Hardee’s in 1980, TGI Friday’s in 1994 and Krispy Kreme in 2006, while expanding our operations to markets from Morocco to the UAE, Saudi Arabia, and Kazakhstan.
Most recently, in July 2022, the Group added Peet’s Coffee to its iconic brand portfolio – providing a powerful new opportunity to tap into the region’s booming coffee market.
In 2016, the Public Investment Fund (“PIF”), the sovereign wealth fund of Saudi Arabia, and Mr. Mohamed Ali Rashed Alabbar, founder of Emaar Properties, acquired a majority stake in our Former Parent Company, Kuwait Food Company (Americana) KSCC, through their jointly-held investment vehicle Adeptio AD Investments Ltd. Following the acquisition, our Former Parent Company chose to de-list from Boursa Kuwait in 2018.
Today, our portfolio of 12 brands covers a wide range of consumer verticals and occasions including key QSR categories (Chicken, Burger and Pizza), Fast Casual, Casual Dining, Indulgence and Coffee.
Our diverse portfolio of iconic global power brands includes KFC (the top global Chicken QSR brand by number of restaurants), Pizza Hut (the second largest global Pizza QSR brand by number of restaurants), Hardee’s (the iconic Burger QSR brand across MENA) and Krispy Kreme (the leading global indulgence and doughnut brand), as well as renowned global brands such as TGI Friday’s, Baskin Robbins, Costa Coffee, and most recently Peet’s Coffee.
In addition to our franchise brands, we operate two proprietary brands: Wimpy and Chicken Tikka.
Today, Americana Restaurants is well positioned to drive further growth and profitability by leveraging a powerful omnichannel and innovation-driven operating platform, scaling its footprint , increasing penetration and further expanding its offering across attractive, structurally driven markets.
Strong and sustained performance, with powerful momentum in 2022.
Our ambitious strategy for growth is enabled by four levers.
Despite rapid growth, out-of-home dining in our markets is significantly underpenetrated from both a supply and demand perspective and presents compelling potential for further expansion. We aim to leverage the current low levels of penetration to significantly expand our scale and footprint across existing markets, brands and new QSR categories.
We are committed to driving revenue growth for our restaurants by capitalizing on marketing, smart pricing and product and service innovation. We expect to maintain our digital investment programme to gain additional customer wallet share across our existing footprint.
Expanding profitability margins is a KPI across the business. Our focus on cost discipline is reflected in our zero-based budgeting approach and use of real-time integrated software systems to maintain and strengthen restaurant-level profitability.
As the trusted and preferred franchise partner for global restaurant brand owners, we are constantly engaged in discussions on new franchise opportunities. With best-in-class infrastructure, a pan-regional footprint, a strong balance sheet and the know-how to operate across occasions and formats, we continue to consider potential strategic additions to our omnichannel restaurant platform.